Ogilvy Budapest

Hysteria “Ad of the week” on Lürzer’s Archive

admin — Tue, 29 Nov 2011 09:16:10 +0000

A recent execution from our multi-award winning “German Style” campaign for Commerzbank has received recognition from the industry’s most influential publication for press & poster advertising. Lürzer’s Archive, once branded “the world’s most stolen magazine” has been a mainstay for advertising agency coffee tables since 1984.

Here you find the Print Ad of the Week.

BuSho Film Festival

admin — Fri, 11 Nov 2011 11:13:34 +0000

Ogilvy Hungary is supporting the Budapest Short Film festival „BuSho’ with a series of film and print advertising.
In order to promote the festival we imagine what popular films might be like if they were also short. And we really meant it.

The festival was established in 2004 by a group of young Hungarian filmmakers in order to fill a gap in the category of short film, but during the years it became clear that it was about much more. The festival became an international breakthrough in an exceptionally short period of time: we got 620 individual entries from 61 countries in 2008. Nearby the competition and informational program we have plenty of festival screenings, selections of film universities, feature films, film-, and all-art workshops in the program.

The campaign consists of 2 videos, and 3 print ads which are used for the 2012 festival.

Two of Ogilvy’s creative directors are on „the world’s largest creative director ranking”

admin — Tue, 08 Nov 2011 15:25:25 +0000

Will Rust is ranked the 15th and Benesch Ferenc the 29th on the PIAFYS. This years list consist of just 300 creative directors. Will made it up several hundred places (which puts him 13 places after David Droga but 11 places before Dan Wieden) and Feri is new to this list.

PIAFYS, part of the Prague International Advertising Festival (PIAF) claims to have the most complete international ranking of creative directors which reflects their achievements at some of the world’s top advertising festivals. Festivals are divided into three categories, and each award has its own rating. PIAFYS is based solely on the publicly available information sources. The results of the following festivals were indicated in the ranking: Cannes Lions, Spikes Asia, Loerie, D&AD, ADC Europe, Red Apple, Kiev International Advertising Festival, Golden Hammer, and Golden Drum.

Here you find the full list.

Effie for Blend-A-Med

admin — Mon, 17 Oct 2011 13:52:17 +0000

Blend-A-Med 3D White campaign won a Bronze prize in this year’s Effie Awards. Consumer goods category’s third place went for our work, named: „Can’t help but smile”. So Ogilvy Hungary’s CEO, Martin Alles and the Account Director, Száday Balázs showed their huge smile when they received the award on the stage.

The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. Its mission is to recognize, educate and encourage effectiveness among the marketing communications industry. Effie is not just American effect, for today it takes place in 40 countries worldwide. Last Friday the 10th Hungarian Awards Ceremony was in the National Theater.

Grand Prix at Golden Drum

admin — Mon, 10 Oct 2011 07:45:31 +0000

It is a great pleasure to announce that we brought home a Silver Drum in Press category and half Grand Prix in Film, at the Golden Drum Awards Ceremony. Modern Alarm, Break-In has been shortlisted in two categories and we took the Silver prize in Press.
Surprise and Passion from the Bank Forum campaign achieved Grand Prix in its category. These videos were created by Ogilvy Hungarian and Ukrainian agencies. It is also the Hungarian colleagues success to win this awards, such as the Ukrainian. The two creative department has been working on these campaign together. We are so proud of you guys!

Ogilvy Hungary’s CEO, Martin Alles and Creative director, Ferenc Benesch were received the little statue on the stage.

Please see the full winning list on the Golden Drum page.

Benesch Ferenc’s photos at the Advertiser’s Art Exhibition

admin — Fri, 16 Sep 2011 15:44:29 +0000

Higher Pitch, the project which showcases artistic creations of individuals from the advertising world, opened its doors for its 2011 ART SELLS exhibition on Thursday 15th September at Village Underground in Shoreditch, East London.

The exhibition promises to paint a fascinating picture of the originality and imagination of the global advertising industry. What’s more, by championing true artistic talent, Higher Pitch hopes it will also go some way to encourage greater creative freedom in advertising in the future.

The exhibition was a collection of over 60 pieces of original artwork including Ogilvy Budapest’s Creative Director,Benesch Ferenc ’s works. Three of his photos were selected for the exhibition.

Sport introducing the new chocolate variant with peanut and caramel

admin — Fri, 02 Sep 2011 14:58:44 +0000

If you think of Sport szelet, you will remember a rum and cocoa chocolate bar with not much surprise. Sport got a new product flavoured with peanut and caramel to bring some excitement to this traditional local label. The advert was created for the 18-24 year generation that is the most open to try the unknown. The TVC was running from 29th August until 25th September.

Budapest Airport rebranding

admin — Tue, 16 Aug 2011 15:21:40 +0000

At springtime 2011 Budapest Airport has launched a rebranding process and Ogilvy was asked to create a new design and image for that. The central thought of the campaign was „Anticipation” and the target audience was segmented to three different types: public travelers, business travelers and airline partners.

The campaign was separated into two burst.

The first, in the holiday season was to generate traffic to http://repuljmost.bud.hu/ that includes Budapest Airport’s airline ticket and package offers aiming public travelers. We used three different channels: a facebook application promo, drawing tickets and package tours during a six-week-period supported by banners and citylight posters.

During the whole year we also ran a specific campaign targeting potential partners and airlines on mostly professional Hungarian and foreign websites and magazines. With this Budapest Airport started it’s communication strategy to become the primary hub of the CEE region.

Pro Bono & Social Marketing Showcase

admin — Tue, 09 Aug 2011 14:23:03 +0000

Every year Ogilvy offices around the world produce numerous campaigns on a pro-bono basis that address some of the world’s most pressing social and environmental challenges. The work we do helps organisations recruit new members, raise money and publicise important issues.

Fourteen of these campaigns were selected by WPP for inclusion in their annual Corporate Responsibility Report and website. We are delighted to see all three of our recent campaigns for Habitat for Humanity (Reserved, Home Button & Real Estate) featured in the report, which contains the most successful project from the WPP global network.

Beating the Drum for Hungary

admin — Thu, 28 Jul 2011 14:20:24 +0000

Will Rust, our Executive Creative Director will be judging at this year’s Golden Drum Festival in Portoroz, Slovenia. London-born Will is representing Ogilvy Hungary & Ukraine at the festival, the largest creative awards show in new region.

Csaba Gosztonyi, the Hungarian ambassador of Golden Drum backed the decision to include Will citing his recent strong performance on the local creative market. The new Presidency of the Festival significantly reduced the amount of judges this year so we are delighted to see him take a coveted place in the Single Channel jury.

Entries to Golden Drum are now open, the deadline is 30^th August.