There is more in it than you think

Check out our latest campaign for Sport, using the hottest digital technology, augmented reality.

Start up your brain

Brief history of the greatest lastest Sport ad

Sport is the chocolate bar that boosts your brain-power. OK. But. How does your brain work  ? Just think  . It runs from one idea to another, hits something then goes the other way. Just like a pinball. So we got the smallest camera in commercial use. But it couldn’t fit into anybody’s brain. So we just had to build the pinball. Actually, five of them. In Prague. In a big-big studio with all the Chech pinball specialists. After it, it was just plain play-play-play, serious work. And some sightseeing while the pinballs were getting their beauty sleep for the big shooting day. Add to the mix a day of freezing shooting (pretending to be spring) in Budapest, some Miraculous places in Prague, traditional Chech kitchen...and bar...and look what came out:

Our ECD’s „Elevator” film wona Silver at the Epica

Ogilvy Group Ukraine won a Silver at the 22nd annual Epica Awards festival with the „Elevator” film created by Bartek, our Executive Creative Director, who used to be the creative director of the Kyev Ogilvy office before. The widely celebrated Elevator commercial has been previously honored with Bronze at the Kyev International Advertising Festival, Gold at the Moscow Advertising Festival, and Silver at Golden Hammer. Adding to that, the spot made it to the Finalists at Golden Drum and became the CUP Awards Nominee. The TV spot’s industry recognition is also justified with the solid commercial results it yielded. Developed for ISystem International telecommunications company, the spot proved to be its  most effective TV commercial ever generating 40% increase in sales. The spot has been viewed by over 100,000 people on YouTube, which is the biggest number for a TV commercial produced in Central and Eastern Europe so far.
Congratulations to Bartek and to the whole Kyev team!

Pannon „1000 free minutes” campaign Silver Effie Winner

Our agency’s 1000 free minutes campaign for Pannon received the Silver Effie at the Effie Awards held October 31, in Budapest. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Effie winners represent client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.



The objective of the award winning campaign was to increase and strengthen the number of Pannon’s postpaid customers on a saturated market, and stand out from the tough competition communication. Thanks to the campaign, sales results were 85,77% higher than originally planned.



Congratulations, Pannon team!

Ogilvy Budapest wins one Grand Prix and 2 Silvers at the Golden Drum

Interview with Bartek Rams, Executive Creative Director:

Fellow Submarine

Last month we were getting ready to shoot our new pannon TVC titled „Two kids are throwing stones into the Danube for 30 seconds.”
Interestingly enough, a submarine emerged from the water, completely ruining our shots, so we had to modify the commercial slightly in the editing room.

Aside from that minor detail, the shooting went pretty well.
We promote Pannon’s new offer, “600 free minutes for new subscribers” - so you can tell anything that has happened to you.
But since we’re online now, and a picture is worth a thousand words, here are some pretty ones from the shooting. You can catch the spot on TV from the 2nd of September.

Stars of the Women’s Wrestling Federation, Captain Sorrow and Lady Pain

The rendition of a victorian era wooden submarine.

The best place to hide a microphone

Szász Attila, Director, and a prisoner of war

Unidentified homeless man, who security had to chase away (later turned out to be the project’s copywriter)

Art Director, learning some discipline from his captain

New Executive Creative Director Arrived!

Although Bartek is from Poland, he never forgets to emphasise he is a truly Cracowian, culturally much closer to Budapest than Warsaw. His way to advertising was as straight as a serpentine through the Carpathians.
He started University as a student of Oriental Philosophy, and later modified to Sociology and Cultural Anthropology. He then went into advertising at Warsaw Ogilvy and then JWT. TV attracted him away from advertising agencies and he soon became a kind of a TV celebrity known across the country as „that guy from the ad show”. After 4 years he exited TV and went back into advertising and worked at Leo Burmett for 6 years. He has now arrived in Budapest after 2 years of being Creative Director at Kiev Ogilvy, where he managed to shoot TVC’s in L.A. and build a full ATL agency from what was almost exclusively a BTL branch.
Owner of several international awards, Bartek, whose actual name is the far much more complicated (Bartłomiej Jan Rams) proved a promising a character in Budapest when as an itroduction he exhibited himself as an exotic species. As a true lover of wine we think he will certainly have a pleasant time in Hungary.
Here is a small collection of his creatures:

55 years cool

2008 is definetely an exciting year for Sport and Ogilvy. Celebrating 55 years of presence in the Hungarian market has been an amazing opportunity for a refreshing campaign. Lots of Sport chocolate poured into the agency to get our minds going. Paying tribute to one of Hungary’s most iconic brands is not easy, but it sparked lots of ideas.’Retrocool’ seemed to do the trick better than all the other ideas though. An interaction between the present and the past brought to life with compicated animations and a remix of a well known hungarian tune on a 45second tv spot that is simply filled with energy and rhythm. The 360 mix also consists of print ads featuring retro posters interacting with contemporary people, creative media, radio and internet and there is more to come in the near future, so keep your eyes open...

A blade to cut the edge

Our agency won a Silver Blade with the Ford „Taxi” print ad on the Golden Blade Creative Festival. Golden Blade is one of the most prestigious creative festivals in Hungary organized by MAKSZ (Association of Communications Agencies in Hungary). Congratulations to the whole Ford team and a huge thanks to our client who belived in this creative concept!

But that’s not the only thing we’re up to: we are finalist on the New York Festivals in the Television Advertising category with the TVC we created for the Budapest Short Film Festival! Fantastic news! Go team!

Journeymen

The first ever Louis Vuitton TV ad, created by Ogilvy, debuted on the Festival of French Cinema in Budapest. This prestigious event was visited by high-class guests such as the French Ambassador, and our very own CEO. They had the chance to see the new epic ad before the showing of the movie „Ensemble, c'est tout”.

And you have the chance to check it out here too (although without the company of the French ambassador and other top hat wearing guests.)

The ad celebrates the Louis Vuitton's core values and its redefined vision of what a "voyage" really is.

Other parts of the campaign approach the idea of „voyage” similarly, by showing exceptional people, exceptional lives where voyage (traveling) plays a huge part. Shot by the world's foremost portrait photographer Annie Leibovitz.

To further the Vuitton experience, Ogilvy developed a website, where users can take part in the voyages of Vuitton celebrities.

In the latest part of the communication Rolling Stones' Keith Richard joined the campaign and sat down with Annie Leibovitz to shoot a photo.

Some journeys cannot be put into words. The picture says it all.

Ogilvy is very proud to be the first to create a TV commercial for this high-class brand with such high-class celebrities, and we hope to do great work with LV in the future.