Time for hope

On December 7, the leaders of the world will gather in Copenhagen to determine the fate of the planet. UN Secretary-General Ban Ki-moon appealed to the heads of the global agency holding companies for their assistance in achieving a positive outcome at the COP (Conference of Parties) 15 UN Climate Change Conference to, in his words, seal the deal.

OgilvyEarth took the strategic lead on the project and developed a creative concept and a truly involving movement - Hopenhagen.

The creative concept of Hopenhagen stemmed from the idea that the U.N. Climate Change Conference in Copenhagen is an opportunity to protect people and the planet and to encourage global green growth in order to change the fate of the planet. The campaign's creative materials will emphasize the need to shift from "coping" or ignoring our global challenges to "hoping" and ultimately acting to create a new reality.

Hopenhagen is an open source campaign, meaning that is powered by the people and created in the voice of global citizens: both online and offline content will be generated by the visitors themselves.

The website, Hopenhagen.org, serves as the campaign hub, where users may learn about climate change issues and, most importantly, make their voice heard and send a message to the delegates attending the U.N.

The Hungarian launch of Hopenhagen campaign starts in November simultaneously with the establishment of OgilvyEarth Budapest.

Join the movement and become a citizen of Hopenhagen!

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