Brief history of the greatest lastest Sport ad
Sport is the chocolate bar that boosts your brain-power. OK. But. How does your brain work ? Just think . It runs from one idea to another, hits something then goes the other way. Just like a pinball. So we got the smallest camera in commercial use. But it couldn’t fit into anybody’s brain. So we just had to build the pinball. Actually, five of them. In Prague. In a big-big studio with all the Chech pinball specialists. After it, it was just plainplay-play-play, serious work. And some sightseeing while the pinballs were getting their beauty sleep for the big shooting day. Add to the mix a day of freezing shooting (pretending to be spring) in Budapest, some Miraculous places in Prague, traditional Chech kitchen...and bar...and look what came out:
Sport is the chocolate bar that boosts your brain-power. OK. But. How does your brain work ? Just think . It runs from one idea to another, hits something then goes the other way. Just like a pinball. So we got the smallest camera in commercial use. But it couldn’t fit into anybody’s brain. So we just had to build the pinball. Actually, five of them. In Prague. In a big-big studio with all the Chech pinball specialists. After it, it was just plain
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